by David Hughes on June 2, 2009
First Fridays is a monthly, free to attend, fundraising surgery where charities of all sizes meet to discuss their fundraising issues with International Fundraising Consultancy (IFC) founder, John Baguley and his colleagues.
John asked Piers to create an IFC sub-brand that had a chatty, informal tone of voice to match the atmosphere at the meetings.
He designed the logo and created the typographic campaign seen here.
The meetings have become such a success that at times it’s standing room only.
The relationship with John and the IFC goes back many years and everyone in the collective has lent a hand in support of its aims and produced some outstanding work along the way.
Here’s what John has to say about working with Piers on this project in particular.
Tagged as:
branding,
Piers
by David Hughes on September 9, 2008
We thought we’d do the dreadful puns before someone else did. One of Mike’s most recent projects has been to name a new, and highly environmentally friendly, tissue brand. ‘Papura’ toilet and facial tissues are made from bagasse, a by-product of sugar production.
This leftover sugar cane, normally destined only for dumping, can be turned into high-quality paper without any of the harsh bleaching or disinfecting required for normal recycled paper.
These qualities made it, Mike felt, a purer form of paper. And it wasn’t far from that to the new name, Papura. The name in place, Mike also wrote the copy for the packs, which explains the story behind the brand in bold, simple terms and creates maximum impact on the shelf.
Papura has been taken on by that smartest of supermarkets, Waitrose, and is now available in selected stores. So go and grab yourself some and do yourself, the planet and Mike a favour.
Tagged as:
branding,
Mike Reed,
naming,
Papura
