Saw this on the bus. Can’t help feeling Nivea have been short-changed despite spending longer trying to decipher their message than I spent on any other ad on the bus. I wonder if they get a special rate for restricted visibility? Alternatively, do they have to pay extra to have a special fitting of their ad so that it sits snug behind the loudspeaker? Can you buy that space specifically in order to make creative use of the speaker within the ad? What I didn’t spend too much time wondering about was the news that Nivea has introduced a Kid Spray.
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