Africa Practice

Africa Practice - the specialist strategic communications and investment publisher - happened to share the same building as us. We heard through the grapevine that they were looking to recruit a designer to support them with their various publishing activities but in the meantime we offered to help fill the immediate vacuum on a project relating to China's presence in Africa.

"The Chinese are making great strides into Africa, and this report makes sense of a complex situation with concise writing and clear design. Due to its ever-changing nature, the research is being continually updated and the report had to be completed swiftly to create an accurate snapshot: the team worked well together to produce an excellent and impactful report, which will contribute greatly to the ongoing debate about the Chinese Influence in Africa."

James Laing, Africa Practice

The Last 4 Feet

The Last 4 Feet was set up as a specialist Point-of-Purchase (POP) division of SMP the established printing group. We were responsible for giving the new division a website that helped set themselves apart from the more traditional associations and iconography of print shops.

"We engaged David and Associates following a comprehensive selection process, as we wanted a web designer who both understood our business and brand values as well as being very creative. The group's experience with other clients such as Breed, IBM and BAA certainly offered a pedigree we could trust, and they have really delivered. I believe the site not only communicates our USPs, but also sets us apart from other POP businesses in terms of look and feel - our fresh "agency style" approach really comes across well."

Neil Johnson, Business Unit Director of the last 4 feet

In an unusual reversal of roles the site eventually became the main group site for SMP. We owe a lot to Neil for the successful outcome of the project and he has since gone on to even bigger and better things.