Putting the fun into fundraising

First Fridays is a monthly, free to attend, fundraising surgery where charities of all sizes meet to discuss their fundraising issues with International Fundraising Consultancy (IFC) founder, John Baguley and his colleagues.

John asked Piers to create an IFC sub-brand that had a chatty, informal tone of voice to match the atmosphere at the meetings.

He designed the logo and created the typographic campaign seen here.







The meetings have become such a success that at times it's standing room only.

The relationship with John and the IFC goes back many years and everyone in the collective has lent a hand in support of its aims and produced some outstanding work along the way.

Here's what John has to say about working with Piers on this project in particular.

A bog standard naming exercise? Or one not to be sneezed at?

We thought we'd do the dreadful puns before someone else did.

One of Mike's most recent projects has been to name a new, and highly environmentally friendly, tissue brand. 'Papura' toilet and facial tissues are made from bagasse, a by-product of sugar production. This leftover sugar cane, normally destined only for dumping, can be turned into high-quality paper without any of the harsh bleaching or disinfecting required for normal recycled paper.

These qualities made it, Mike felt, a purer form of paper. And it wasn't far from that to the new name, Papura. The name in place, Mike also wrote the copy for the packs, which explains the story behind the brand in bold, simple terms and creates maximum impact on the shelf.

Papura has been taken on by that smartest of supermarkets, Waitrose, and is now available in selected stores. So go and grab yourself some and do yourself, the planet and Mike a favour.

Bag one before Christmas

David and Associates has been helping bag retailer TinTac with all its branding and communications. This month sees the launch of a web site for this new entrant to the market, competing with the likes of Crumpler, Tumi and Jack Spade.

The first two offerings are the Hoxton - a cotton-canvas messenger-style bag in a range of muted colours with contrasting vivid linings - and the Bloomsbury - a workhorse of a bag that started life as a DJ's vinyl tote.

The musical heritage is no accident as TinTac's founder, John Wright, was also the man behind DJ emporium City Sounds - something of a mecca for the UK's DJs from the early 70s onwards.

These two bags are to be followed by two more designs in the New Year - the Chelsea and Soho.

As part of the launch celebrations, we have been invited to extend to all our visitors the offer of a 20% discount on all purchases from the web site up to the 31st December 2007. To take advantage of this, please key in the Discount Voucher code: TT004 when prompted on the checkout pages.

www.tintaclondon.com