the POP charts

According to POPAI, 75% of shoppers make their purchasing decisions in the last 4 feet of the shopper journey, thanks to Point of Purchase (POP) material. Hence the name of SMP Group's recently launched in-store arm, the last 4 feet.

We've been working with their marketing team to develop a database-driven web site for the new venture. You can see the results by clicking on the link above.

As well as setting out the company's stall, the site introduces POPwatch - a bespoke tool that helps clients understand their current ROI on POP spend. POPwatch is also the title of the news section, which provides a round up of what's new in the world of POP and in-store marketing.

Business Unit Director of the last 4 feet, Neil Johnson, said,

"We engaged David and Associates following a comprehensive selection process, as we wanted a web designer who both understood our business and brand values as well as being very creative. The group's experience with other clients such as Breed, IBM and BAA certainly offered a pedigree we could trust, and they have really delivered. I believe the site not only communicates our USPs, but also sets us apart from other POP businesses in terms of look and feel - our fresh "agency style" approach really comes across well."