Capital ideas for Land Securities

Mike has recently been working on the launch of Land Securities' new identity, which went live in January. As well as working on elements of the identity itself, Mike wrote and edited the internal and external versions of the brand guidelines, and wrote the new 'Values Book', a piece that's sent to anyone who represents the brand - from employees to property agents.



Mike has also written the updated version of Land Securities hardback book covering all its London properties and developments, which are gathered under the umbrella of 'Capital Commitment'. The book has been turned into a website, www.capitalcommitment.co.uk, for Mike edited his own copy from the printed book.



Not content with all that, Mike also worked on the new Capital Commitment ad campaign, currently appearing in London. The campaign highlights obscure and bizarre London bylaws and regulations that are technically still in force, as a way of demonstrating Land Securities' unusually detailed knowledge of the capital.

Land Securities' marketing work has become something of a cause celebre in the design world, since the client decided only to work with designers new to the property sector. Many award-winning pieces have been produced over the last few years, and they're now being archived in a special 'Portfolio' website. You won't be surprised by now to learn that Mike is writing this new, and voluminous, online resource.