Two new brochures

Mike and Piers have recently worked together on two new pieces of print design, both with a charitable focus.


The first, a new brochure for the International Fundraising Consultancy (IFC), tells a very direct story. The IFC helps charities of all shapes and sizes to increase their fundraising income, by providing a range of services from strategy to training and interim management. They also have a direct marketing arm, IFC Direct, which draws its creative talents from the pool at David & Associates.

The new brochure, which doubles as a direct mail piece, opens from a square to a large-format cross shape. The message is simple: the IFC offers 'a big plus' for fundraisers.

The other brochure, which has also just been printed, is for Asthma UK.. This is a case for support, aimed at major donors who may give thousands, or tens of thousands, of pounds. And the money will help secure the future of the new Asthma UK-MRC Centre in Allergic Mechanisms of Asthma. This is a unique new centre that should accelerate tremendously our understanding of asthma - a growing disease that kills one person in the UK every six hours.

As well as producing the brochure - which, for Mike, involved interviewing some dauntingly eminent scientists and taking something of a crash course in microbiology - the team created the appeal identity: Partners Against Asthma. This, too, makes graphic capital of the plus sign, but we promise it's sheer coincidence.

You can download a PDF of the Asthma UK brochure by clicking here. (2MB)