PSS NIVEA KI PRAY

Saw this on the bus. Can't help feeling Nivea have been short-changed despite spending longer trying to decipher their message than I spent on any other ad on the bus. I wonder if they get a special rate for restricted visibility. Alternatively, do they have to pay extra to have a special fitting of their ad so that it fits snuggly behind the loudspeaker. I wonder if you can buy that space specifically in order to make creative use of the speaker within the ad. What I didn't spend too much time wondering about was the news that Nivea has introduced a Kid Spray.