David Hughes

David has more than 20 years' experience in design and art direction,- during which time he has worked on branding, literature and web based projects for, amongst others, Hammerson, Thomas Cook, Sainsbury, BAE Systems, BAA, BP, AEA Technology, IBM, Scottish & Newcastle, Transport for London and Historic Royal Palaces.

He was Creative Director at The Fine White Line - the critically acclaimed design subsidiary of CDP. And before setting up Alter Ego he was a Director of Newell & Sorrell - now Interbrand/Newell & Sorrell. The creation of David & Associates represents the pooling together of many of the independent creative partnerships developed during this time.

David has either personally won or, as creative director, contributed substantially to the winning of awards from: D&AD, Creative Circle, BDMA, Campaign, International Outdoor Advertising Grand Prix, and numerous travel industry awards schemes. Work has also been included in 'The Best of British Packaging' and requested by The British Council for overseas exhibitions of the 'Best of British Graphic Design'. Work produced for London Transport and Scottish and Newcastle breweries has featured in the V&A as part of D&AD Rewind, an exhibition celebrating 40 years of excellence in design and advertising.