tag:blogger.com,1999:blog-154799522007-12-21T13:16:39.833ZDavidBlogger15125tag:blogger.com,1999:blog-15479952.post-1124208872982341162005-10-16T17:14:00.000+01:002005-10-27T09:55:46.790+01:00

BAA carshare Our work on the BAA Carshare initiative has won recognition from the Association of Commuter Transport as a benchmark example of how to market a Carshare programme. It was awarded the top prize in its annual round-up of best practice. It's not just theory, registrations are well ahead of target and BAA's programme is now the most successful of its type in Europe. Our contribution

Davidtag:blogger.com,1999:blog-15479952.post-1128011934238208882005-09-29T17:33:00.000+01:002005-10-27T13:32:33.100+01:00

A new identity for CitySounds and after 26 years it's still vinyl. That's a long haul for any business and City's has lived through good times and bad. But there can be few in the music business that are having a brilliant time right at the moment with illegal downloading representing such a significant proportion of music consumption. Even an established independent like City Sounds - which

Davidtag:blogger.com,1999:blog-15479952.post-1128011059539168012005-09-29T17:18:00.000+01:002005-10-11T07:51:41.130+01:00

Chevron UK's first environmental report was an integral part of the documentation in support of their best practice policies for exploration in the North Sea and an important part of any applications for new licenses to explore and develop resources. We were given the job of taking information from a variety of expert sources and marshalling the arguments into a format that even the layman would

Davidtag:blogger.com,1999:blog-15479952.post-1130416679705435592005-09-27T13:37:00.000+01:002005-10-27T13:43:45.576+01:00

A logo for a television lighting company. In this digital age an aerial may be something of an anachronism but it still provides a strong visual mnemonic for TV. Swapping the bulb's element for an aerial was too good an opportunity to miss.

Davidtag:blogger.com,1999:blog-15479952.post-1130414342926995762005-09-27T12:45:00.000+01:002005-10-27T13:21:43.536+01:00

An identifying mark for Hertfordshire Training & Enterprise Council that captured something of the spirit of rejuvenation it aimed to bring to businesses in the area. Apart from a basic range of stationery elements we also produced templates for regular newsheets and the first annual report following rebranding. I remember that our preferred choice for cover treatment shown below was rejected

Davidtag:blogger.com,1999:blog-15479952.post-1130413277766908002005-09-27T12:22:00.000+01:002005-10-27T12:41:17.780+01:00

Headed up by the same people that brought us Lara Croft, Convergence was intended as a melting pot for investment in new and convergent technologies. We were involved in giving this company a visual presence in anticipation of a market listing which turned out to be one of the more successful at the time.

Davidtag:blogger.com,1999:blog-15479952.post-1124209361797186672005-08-16T17:22:00.000+01:002005-08-16T20:32:13.483+01:00

Having decimated the independent bakery business in the 70's, the multiples only had themselves to blame when they found themselves without enough bakers to go around. Sainsbury's invited us to help them attract school leavers and career changers into the bakery business. This slim volume was part of a larger campaign to help them achieve just that. It pulled no punches in setting out the

Davidtag:blogger.com,1999:blog-15479952.post-1124209339185076562005-08-16T17:21:00.001+01:002005-08-20T17:04:13.103+01:00

Our work for Vauxhall goes back to The Fine White Line - then a part of Collett Dickenson Pearce and Partners (CDP). We worked with Mel Nichols to produce a wide range of marketing material for the car manufacturer. Shown here are a few pieces that give a flavour of a much larger body of work. Traffic Traffic was a monthly newspaper designed to be an honest, warts-and-all, portrait of the

Davidtag:blogger.com,1999:blog-15479952.post-1124209302840924882005-08-16T17:21:00.000+01:002007-06-19T09:56:34.023+01:00

The Tate by Tube Something of a milestone in poster advertising for London Underground. This poster has received numerous accolades both in the UK and internationally. Shortly after its release in 1988 it was nominated as one of the ten best posters in the world and subsequently earned a place in Campaign's top 100 posters of the 20th century. When I recall working on the poster with David

Davidtag:blogger.com,1999:blog-15479952.post-1124209279636283502005-08-16T17:20:00.001+01:002005-08-16T18:31:29.906+01:00

A brochure that attempts to capture the spirit of what being a McDonald's franchisee is all about. What does it take to be a successful McDonald's franchise? This booklet attempts to set out the pitfalls and benefits using the direct experience of recent franchisees. In the process it underpins McDonalds core values and shows how the most successful franchisees have benefited from strong ties

Davidtag:blogger.com,1999:blog-15479952.post-1124209231357393392005-08-16T17:20:00.000+01:002005-09-30T18:44:19.160+01:00

Becks Award winning press and poster advertising for this famous Bremen brew. These Becks Bier ads, for Scottish & Newcastle, first appeared in 1986 in a larger-than-broadsheet magazine called 'Manipulator'. They also featured in a number of other fashion and style magazines and caused something of a stir both here and in Germany - a country that wasn't even on the media schedule. Having made it

Davidtag:blogger.com,1999:blog-15479952.post-1124209190682369492005-08-16T17:19:00.000+01:002005-10-26T09:13:04.120+01:00

Made to measure Graduate recruitment is more often than not handled by specialist agencies. Nothing wrong with that, you might say, but IBM decided that it would be interesting to see what a bunch of generalists who specialised in nothing more than compelling storytelling might make of things. While we had no prior experience in recruitment, we had already cut our teeth on a wide variety of

Davidtag:blogger.com,1999:blog-15479952.post-1124208958928333792005-08-16T17:15:00.000+01:002007-07-20T11:42:47.743+01:00

The Crown Jewels A souvenir guide for Historic Royal Palaces, printed in six european languages. It was also printed in Japanese and, of course, the Queen's English. 21 nights spent down in the vaults of the Tower of London is not easily forgotten. Shooting the Crown Jewels for the first time in 26 years was definitely exciting and made more so by a tight schedule geared around the imminent

Davidtag:blogger.com,1999:blog-15479952.post-1124208925728938162005-08-16T17:14:00.000+01:002005-08-20T18:04:14.296+01:00

The Chairman's Awards for Innovation BAE Systems' Chairman's Awards for Innovation is a peer group recognition scheme. We developed a year round campaign to market the initiative to employees worlwide. It was based around a call for innovative thinking. This took the form of posters posing a problem that were answered, by another poster, the following month. Alongside the answers was a listing

Davidtag:blogger.com,1999:blog-15479952.post-1130421311251747912005-08-16T13:52:00.000+01:002007-07-14T11:18:55.650+01:00

Brand development for the UK's leading brand of malted wheatgerm bread. Many years ago we took Granary from this sorry and neglected state: to this: Apart from a significant and sustained hike in sales, RHM won an award for 'Best Brand Repositioning' that year.

David