Vauxhall Motors

Our work for Vauxhall goes back to The Fine White Line - then a part of Collett Dickenson Pearce and Partners (CDP). We worked with Mel Nichols to produce a wide range of marketing material for the car manufacturer. Shown here are a few pieces that give a flavour of a much larger body of work.


Traffic

Traffic was a monthly newspaper designed to be an honest, warts-and-all, portrait of the organisation and the markets it operated in. It's distribution coincided with the monthly SMMT figures (sales to you and me) - so punctuality was important. It replaced a full colour 'glossy' that lacked editorial credibility - sales were always soaring and it seemed to occupy a world in which no other car manufacturer existed.





By contrast Traffic told 'home truths' gave useful information back to the dealerships and encouraged a two way dialogue. Its success can be measured in part by feedback that resulted in a doubling in the print run due to dealer demand.


'Lifting the lid' and 'Driving with style'

'Lifting the lid' and 'Driving with style' were advertorial pieces that piggybacked appropriate host magazines. They successfully built footfall in dealerships and resulted in significant increases in requests for test drives.





The magazines were further supported by a kit of parts designed to help the dealerships maximise the media potential generated by the core piece.




The Paint Plant - Ellesmere Port

The final piece shown here was a brochure promoting what was, at the time, a brand new paint plant at Ellesmere Port. It was used as a promotional piece for visitors to the plant and as part of a body of communications material for use in the local community.