Transport for London

The Tate by Tube

Something of a milestone in poster advertising for London Underground. This poster has received numerous accolades both in the UK and internationally. Shortly after its release in 1988 it was nominated as one of the ten best posters in the world and subsequently earned a place in Campaign's top 100 posters of the 20th century. When I recall working on the poster with David Booth and Siobhan Noonan all those years ago, I remember it as a modest brief from London Underground with equally modest aspirations; something decorative to cover up the empty advertising spaces on the Underground. Fortunately, the small scale of a project has no bearing on its enduring value and more recently it was particularly gratifying to see it included as part of REWIND, a celebration of 40 years of D&AD.

See also the entry from Latest news: Dark Art, True Colours.