Sainsbury's

Having decimated the independent bakery business in the 70's, the multiples only had themselves to blame when they found themselves without enough bakers to go around. Sainsbury's invited us to help them attract school leavers and career changers into the bakery business. This slim volume was part of a larger campaign to help them achieve just that. It pulled no punches in setting out the downsides as well as the varied options open to trainee bakers within the Sainsbury's stores.