Testimonials
The Last 4 Feet was set up as a specialist Point-of-Purchase (POP) division of SMP the established printing group. We were responsible for giving the new division a website that helped set themselves apart from the more traditional associations and iconography of print shops. “We engaged David and Associates following a comprehensive selection process, as [...]
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Examples of work
According to POPAI, 75% of shoppers make their purchasing decisions in the last 4 feet of the shopper journey, thanks to Point of Purchase (POP) material. Hence the name of SMP Group’s recently launched in-store arm, the last 4 feet. We’ve been working with their marketing team to develop a database-driven web site for the [...]
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