Examples of work

Lighten Up

Examples of work

A logo for a television lighting company. In this digital age an aerial may be something of an anachronism but it still provides a strong visual mnemonic for TV. Swapping the bulb’s element for an aerial was too good an opportunity to miss.

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Herts TEC

Examples of work

An identifying mark for Hertfordshire Training & Enterprise Council that captured something of the spirit of rejuvenation it aimed to bring to businesses in the area. Apart from a basic range of stationery elements we also produced templates for regular newsheets and the first annual report following rebranding. I remember that our preferred choice for [...]

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Convergence

Examples of work

Headed up by the same people that brought us Lara Croft, Convergence was intended as a melting pot for investment in new and convergent technologies. We were involved in giving this company a visual presence in anticipation of a market listing which turned out to be one of the more successful at the time.

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IBM Training

Examples of work

Training to be Top When we were brought in to help with the promotion of IBM training courses they were at a low ebb. Widely viewed as a cost centre, there was a distinct danger that unless the courses started to ‘wash their face’ they would be cut. We proposed treating them much more obviously [...]

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Sainsbury’s

Examples of work

Having decimated the independent bakery business in the 70′s, the multiples only had themselves to blame when they found themselves without enough bakers to go around. Sainsbury’s invited us to help them attract school leavers and career changers into the bakery business. This slim volume was part of a larger campaign to help them achieve [...]

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Transport for London

Examples of work

The Tate by Tube Something of a milestone in poster advertising for London Underground. This poster has received numerous accolades both in the UK and internationally. Shortly after its release in 1988 it was nominated as one of the ten best posters in the world and subsequently earned a place in Campaign’s top 100 posters [...]

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Vauxhall Motors

Examples of work

Our work for Vauxhall Motors goes back to The Fine White Line – then a part of Collett Dickenson Pearce and Partners (CDP). We worked with Mel Nichols to produce a wide range of marketing material for the car manufacturer. Shown here are a few pieces that give a flavour of a much larger body [...]

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Scottish & Newcastle

Examples of work

Becks Award winning press and poster advertising for this famous Bremen brew. These Becks Bier ads, for Scottish & Newcastle, first appeared in 1986 in a larger-than-broadsheet magazine called ‘Manipulator’. They also featured in a number of other fashion and style magazines and caused something of a stir both here and in Germany – a [...]

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McDonald’s

Examples of work

A brochure that attempts to capture the spirit of what being a McDonald’s franchisee is all about. What does it take to be a successful McDonald’s franchise? This booklet attempts to set out the pitfalls and benefits using the direct experience of recent franchisees. In the process it underpins McDonalds core values and shows how [...]

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IBM

Examples of work

Made to measure Graduate recruitment is more often than not handled by specialist agencies. Nothing wrong with that, you might say, but IBM decided that it would be interesting to see what a bunch of generalists who specialised in nothing more than compelling storytelling might make of things. While we had no prior experience in [...]

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