First Fridays is a monthly, free to attend, fundraising surgery where charities of all sizes meet to discuss their fundraising issues with International Fundraising Consultancy (IFC) founder, John Baguley and his colleagues.
John asked Piers to create an IFC sub-brand that had a chatty, informal tone of voice to match the atmosphere at the meetings.
He designed the logo and created the typographic campaign seen here.
The meetings have become such a success that at times it’s standing room only.
The relationship with John and the IFC goes back many years and everyone in the collective has lent a hand in support of its aims and produced some outstanding work along the way.
Here’s what John has to say about working with Piers on this project in particular.
