Last month saw the publication of John Simmons book
One of the things I like most about the book is John Simmons’ belief that we are all capable of writing in a more compelling and persuasive manner. In this latest addition to the bookshelf he gives us practical tools to help unleash that potential.
Twenty-six ways of looking at a blackberry: How to let writing release the creativity of your brand
I had high hopes for the book from the outset having enjoyed many of John’s other books. A particular favourite has been ‘We, Me, Them & It’. And in ‘Twenty-six ways’ he returns to the theme of writing powerfully for business.
Taking a single base text, he returns to it twenty six times through the distorting lenses of, amongst others, Dickens, Greek myth, the graphic novel, Shakespearean sonnets, detective fiction and haiku. What he leaves the reader with is not so much a prescription for better writing, a list of do’s and don’ts, but rather a whole series of methods to subvert the commonplace, avoid the formulaic and seek out a more interesting route.
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