The Last 4 Feet was set up as a specialist Point-of-Purchase (POP) division of SMP the established printing group. We were responsible for giving the new division a website that helped set themselves apart from the more traditional associations and iconography of print shops.
“We engaged David and Associates following a comprehensive selection process, as we wanted a web designer who both understood our business and brand values as well as being very creative. The group’s experience with other clients such as Breed, IBM and BAA certainly offered a pedigree we could trust, and they have really delivered. I believe the site not only communicates our USPs, but also sets us apart from other POP businesses in terms of look and feel – our fresh “agency style” approach really comes across well.”
Neil Johnson, Business Unit Director of the last 4 feet
In an unusual reversal of roles the site eventually became the main group site for SMP. We owe a lot to Neil for the successful outcome of the project.
