June 2007

Brands of the World reunited

by admin on June 26, 2007

At the request of a friend I have just trawled through screeds of bookmarks on an old laptop to find a link to a site that features logo artworks for loads of brands world wide. I thought it would be worth posting here for future reference. Brands of the World has helped out more than once when the client didn’t have decent reference to their own logo or we needed it at short notice for a presentation.

Brands of the World is at pains to point out that it is not a clipart site and that all works on the site are the copyright properties of the various brand owners represented. So, no use without permission is the rule. They also take no responsibility for the accuracy or currency of the files available to download. Nevertheless we’ve found it really useful and it’s free.

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Practice makes a perfect client

by admin on June 22, 2007

We recently completed our first project through Africa Practice – the specialist strategic communications and investment publisher – for JETRO London (Japan External Trade Organisation).

Africa Practice Strategic Communications and Investmenet publisher

We designed and produced this digitally printed 36-page study, The impact of the Chinese Presence in Africa (Click on the link to download a pdf of the finished piece – 528kb). The whole document, complete with diagrams and maps, was produced in a very short space of time from receipt of final draft to finished bound copies.

The report studies local and international responses to China’s recent push into Africa – a move fuelled by a growing need for oil and industrial raw materials, an urge to deepen and enhance its global standing, and a desire to encourage a more international outlook from Chinese companies.

The report shows that while there are mixed views both in Africa and more widely, the majority of Africans believe China’s influence to be ultimately positive, despite certain business and aid practices. The pervasive view from the international community, meanwhile, appears to be that China is harming efforts to bring economic and political sanity to the region’s trouble spots.

“The Chinese are making great strides into Africa, and this report makes sense of a complex situation with concise writing and clear design. Due to its ever-changing nature, the research is being continually updated and the report had to be completed swiftly to create an accurate snapshot: the team worked well together to produce an excellent and impactful report, which will contribute greatly to the ongoing debate about the Chinese Influence in Africa.”

James Laing, Africa Practice

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Africa Practice

Testimonials

Africa Practice – the specialist strategic communications and investment publisher – happened to share the same building as us. We heard through the grapevine that they were looking to recruit a designer to support them with their various publishing activities but in the meantime we offered to help fill the immediate vacuum on a project [...]

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The Last 4 Feet

Testimonials

The Last 4 Feet was set up as a specialist Point-of-Purchase (POP) division of SMP the established printing group. We were responsible for giving the new division a website that helped set themselves apart from the more traditional associations and iconography of print shops. “We engaged David and Associates following a comprehensive selection process, as [...]

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the POP charts

Examples of work

According to POPAI, 75% of shoppers make their purchasing decisions in the last 4 feet of the shopper journey, thanks to Point of Purchase (POP) material. Hence the name of SMP Group’s recently launched in-store arm, the last 4 feet. We’ve been working with their marketing team to develop a database-driven web site for the [...]

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