Mike and Piers have produced a brochure for Asthma UK.. This is a case for support, aimed at major donors who may give thousands, or tens of thousands, of pounds. And the money will help secure the future of the new Asthma UK-MRC Centre in Allergic Mechanisms of Asthma. This is a unique new centre that should accelerate tremendously our understanding of asthma – a growing disease that kills one person in the UK every six hours.
As well as producing the brochure – which, for Mike, involved interviewing some dauntingly eminent scientists and taking something of a crash course in microbiology – the team created the appeal identity: Partners Against Asthma. This, too, makes graphic capital of the plus sign, but we promise it’s sheer coincidence.
You can download a PDF of the Asthma UK brochure by clicking here. (2MB)
