Mike has recently written a major piece of print for property developers Land Securities. His words appear alongside a range of beautiful images designed to promote New Street Square, in the City, to potential retail tenants.
It’s an especially interesting development, turning what was a typically revolting 1960s office block into a collection of new buildings that reinstates the long-lost street plan.
Instead of a monolithic lump of concrete, New Street Square is becoming a little hive of lanes and open space, surrounded by shops, cafes and restaurants.
All those establishments need tenants, of course, and that’s where this piece comes in. Much more than a mere brochure, this box portfolio contains a selection of stunning, aspirational images (which can be tailored to the audience) to tempt high-quality retailers into the Square. The minimal, straight-talking copy, which introduces the concept and accompanies each image, puts the powerful business case for setting up shop in New Street Square.
