Becks
Award winning press and poster advertising for this famous Bremen brew. These Becks Bier ads, for Scottish & Newcastle, first appeared in 1986 in a larger-than-broadsheet magazine called ‘Manipulator’. They also featured in a number of other fashion and style magazines and caused something of a stir both here and in Germany – a country that wasn’t even on the media schedule. Having made it into the D&AD; annual that year, they enjoyed a brief reprise at the beginning of 2003 in REWIND at the V&A; – a celebration of 40 years of D&AD.; Not surprisingly we’ve included the book of the same name on our bookshelf.
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