Plan for Life
Plan for Life was developed as an extension to IBM’s occupational health programme. We helped package and promote the service to IBM’s employees through posters and brochures initially aimed at explaining the new scheme and what it’s adoption would mean for everyone.
The heart of the publishing element was a comprehensive health manual written in two gender specific versions. Each contained individual diagnostic reports alongside generic information covering a wide range of health related issues. This was designed to be given to employees as part of their medical check-up.
A significant part of the project was creating a consistent narrative and common signposting from the various drafts written by different medical experts.
In addition we created an initial raft of 35 leaflets freely available though the healthcentres.
All the material picked up on water – a universal symbol of life – as a connecting theme.
